Bob Guccione, the founder of Penthouse magazine, died Wednesday after a long battle with cancer. Guccione passed at Plano Specialty Hospital in Plano, Texas, surrounded by family.
Bob Guccione’s aim with Penthouse was to create a more-explicit alternative to the already popular Playboy, founded by Hugh Hefner.
The success of Penthouse's mix of racy photos, investigative re porting, sci-fi and sexual-ad vice columns allowed Guccione to launch other magazines, most notably the glossy sci ence publica tion Omni.